[TeMPOraL]

It's not about being informed, it's - like all marketing - about being misinformed. And in this case, the intended effect is that the patient will pressure the doctor to prescribe them the drug they've seen on TV.

[ConceptJunkie]

I don't think prescription drug advertisements are a good thing, but it seems to me the real problem is doctors that allow themselves to be pressured.

[pluma]

Which is why it is illegal to market prescription medicine to consumers.

Not in the US, of course.