[bsvalley]

Not all startups care unfortunately, it is not specific to large companies :) How many times I hear things like "come join us, we're backed by XYZ", "We have raised $ABC", "our founders are ex people from 123 Inc.". Since there's no brand or value built over time yet, they have to find ways to attract developers. At the end of the day, it's hard to find great developers.

If your mission as an early stage startup is to disrupt the yoga industry for example (no offense to this industry at all), then you might quickly run out of options in terms of product/mission fit if you only use a whiteboard as your primarily evaluation tool. I really believe the hiring process is totally broken because it's not taking into account the ability for candidates to learn and the business impact they could have on a product. It's all about what they know in the moment and what technologies they've worked with.

[pyzhianov]

Ok, if you are going to disrupt the yoga industry, I'll join you even if you are not backed by "XYZ" :D

[bsvalley]

I probably picked up a wrong example :)