[fretlessjazz]

I'm not a design genius-- but when I saw Gap's new logo I think I knew what they were going for, and imho I doubt it was created haphazardly. The new logo is exemplary of the transition of "best practice" design principles from print to electronic media.

They unabashedly violated two rules of logo and print media design, and it's so blatant that I can't believe it was an accident. Their logo features a gradient (print-media epic fail), and two low-contrast overlapping colors, the P and the background square (also a print-media epic fail).

I hope that the executives do not knee-jerk a reaction and demand a logo redesign, but instead play out the campaign and see how it pans out. I'm not convinced it was a mistake.

Perhaps the real redesign wasn't the logo, but their website and online presence?