[rwallace]

It's about economics. Climate change keeps being presented as something we need to make huge sacrifices to do something about, and this does not work. The unwillingness to make such sacrifices, we may find reprehensible when it comes from the rich who could easily afford it, and more sympathetic when it comes from people who are barely keeping their heads above water as it stands, and reasonably suspect they would end up in a pauper's grave and never see the future they were supposed to be defending, but whether we agree with it or not, that is people's revealed preference.

So the narrative needs to stop being about sacrifice, and start being about jobs. The immense task of converting the world to renewable energy, has the potential to create millions upon millions of badly-needed jobs. It needs to start being sold that way.