[limedaring]

> and which is likely to be much better than what a professional designer would do for the same price

Why would you think a novice on the web with Photoshop will automatically do better than a professional with experience and who is looking beyond making a cool design?

Logos aren't just pieces of art — they also brand a company. Crowdsourcing will never match a professional brand designer.

[tpz]

And why would you think that a novice on the web with Photoshop _couldn't_ do better than a 'professional' with blah blah blah, especially when this new logo is amateur hour at best and utter crap at worst.

I sincerely hope that the entire Internet is being trolled by The Gap on this one, given that the alternative is entirely depressing.

Either that or this logo is legit, meant to last, will work on consumers, and in turn will reduce designer's hourly rates around the world. :)

[StavrosK]

Is there any doubt that they were trolling with this new logo? It looked like a placeholder from the first moment I saw it, and I know nothing about design (see historious).

[StavrosK]

You're committing a fallacy in assuming that they have no choice. Even if there are a million novices with Photoshop and two professional designers, they'll still get a better deal than having chosen one professional designer. They'll pay the same money and get two professional designs they can choose from, instead of just one.

[eru]

Depends. If the professional designers don't enter the competition, things may change.

[StavrosK]

Sure, but the Gap didn't commit to choosing one, as far as I know, so they still only stand to gain from this.