[dpandya]

This is a really important question and @alaskamiller has got the right points other than the selling software to others bit - we're pretty confident the stuff we're building is impactful in our space since we're seeing the results.

In comparison to Hubble: we don't require customers to get a new prescription. Just order from us, save money.

Long term, the process improvement software that we're building as well as the intelligence around actually acquiring customers will be defensible because it is hinged on customer and supplier data. Happy to talk about this more - [e-mail].

[javiramos]

Do you think this approach could work in other verticals/products other than contact lenses?

I will give your website a try next time I order contacts. Best of luck!