[dpandya]

Basically: scale and supply chain. On some lenses, where we're on an even playing field, we're able to dramatically beat everyone else on price (e.g. Biofinity Toric XR, MyDay Toric, Proclear Toric XR).

As we grow and we can add more suppliers, we'll be able to have the best prices across the board.

[privacypoller]

so, you're basically saying "we're the lowest price, except when we're not because of 'unfair' competition on scale and supply chain, but help us gain these advantages and we'll be competitive"

Are you the lowest price on contacts or not?

[alasdair_]

You claimed "We offer the lowest prices on contact lenses online."

This doesn't seem to be true (by almost 50%!).

If your primary method of competing is on price, you NEED to be the cheapest.

[harias]

I'm curious as to what percentage of current market are you able to target without the scale and supply chain?