[momotomo]

I think he's using a bit of hyperbole and sarcasm against the processes that would actually be conducted. As per other feedback - all of the activities presented here are pretty reasonable for a decent design project. He's just added a bit of snark to fit the context of the response.

It also ties in with other items here re: Design <> photoshop. Creating a graphic is to design what fitting a tyre is to performance motorsport - an element, an important one, but hardly the entire scope of what goes into it.