Because the theaters don't need MoviePass to offer discounts? They can offer discounts directly to the consumers. MoviePass is an intermediary to the transaction that offers no value and tries to consume value.
> They can offer discounts directly to the consumers.
I offer discount at my company, will you takes it? Why no one is taking it? Marketing is the reason. It's great to have a discount but at the end of the day, you still need to promote that discount. Promoting to a market that's not yours, a market that you don't know and you don't even want to deal with (cheap ass consumer), doesn't make sense. MoviePass is the king of cheap ass market, they know how to reach them, they know how to make money out of them and you literally have NOTHING to invest to get that market. That's the value of MoviePass. You just take their client...
I offer discount at my company, will you takes it? Why no one is taking it? Marketing is the reason. It's great to have a discount but at the end of the day, you still need to promote that discount. Promoting to a market that's not yours, a market that you don't know and you don't even want to deal with (cheap ass consumer), doesn't make sense. MoviePass is the king of cheap ass market, they know how to reach them, they know how to make money out of them and you literally have NOTHING to invest to get that market. That's the value of MoviePass. You just take their client...