[thidatysa]

yet there would be nothing to market without the technical part so how can it have zero value ?

maybe your marketing has zero value because you're doing it wrong

[barrkel]

How valuable is air?

It's worthless to everyone except a drowning man, to whom it's priceless.

Supply and demand are highly dependent on context. A strong technology base in a business is usually only required after you're starting to see scaling problems.

[thidatysa]

don't know about you but air is essential for my wellbeing and I live entirely on land

[stale2002]

And if someone were to create an air company that sells air to the average consumer, how successful do you think it would be?

[ada1981]

These guys sold out in 2 weeks.

“Canadian start-up sells bottled air to China, says sales booming”

https://www-m.cnn.com/2015/12/15/asia/china-canadian-company...

[ornel]

It happened with water. Who would have thought 15 years ago how much bottled water is sold today?

[monadgonad]

There’s a difference: I don’t always have nice cold water to hand in a carryable form; I pay for the convenience of getting that. I always have air in exactly the form I want it.

[acct1771]

Thaaaat's probably not true... You just don't know enough about the air you're breathing!

Marketing will take care of that. Half-kidding.

[RussianCow]

If you have good marketing/sales but terrible tech, you can still be incredibly successful. It's much harder to go the other way around.

[ythn]

And that's a darn shame. As a result we have markets saturated with snake oil while the good stuff (medicine) rots away in obscurity.

[baq]

This is the game we've invented and which rules we usually play by. This area is waiting to be peacefully disrupted.