In my opinion the sale of phone location data is already unethical on it’s own.
The location data was pretty accurate too in suburban areas. And the provider in question was not very good at anonymising it either. On multiple occasions we could track individuals over a longer period of time. Which would shut down the entire project until it was fixed.
So the company did the right thing whenever the data was compromised. Probably because they were publicly traded and had a good name. I doubt scrappy startups would do the same.
Market research is not unethical unless you think capitalism is unethical at its roots. And if you do I'm curious why you're spending time on a venture capital forum.
And catercorner means diagonal to, not sure what word you're trying to use here.
The location data was pretty accurate too in suburban areas. And the provider in question was not very good at anonymising it either. On multiple occasions we could track individuals over a longer period of time. Which would shut down the entire project until it was fixed.
So the company did the right thing whenever the data was compromised. Probably because they were publicly traded and had a good name. I doubt scrappy startups would do the same.