[revorad]

Such a deal could be worth $15 billion or more based on Adobe's current market value.

Adobe is worth less than half of Facebook? Rolls eyes

[joezydeco]

Apples and Oranges. Adobe is publicly traded. When (if) Facebook IPOs, they will not be worth $33 billion.

http://37signals.com/svn/posts/2585-facebook-is-not-worth-33...

[revorad]

I know, I'm equally amused by the valuations.

It's a bit like old school advertising (billboards, TV) versus Google pay-per-click ads. As soon as you can measure something accurately, it's value decreases.

[irrelative]

Indeed. Old school advertising was sort of like a mystery box. What do you think's inside? It could be ANYTHING!

Sort of like the maxim "Half my advertising works, I just don't know which half." Well, Google let you measure which half, and improve on the other.

[wealthyox]

Precisely. Real capital market value, based on demand vs VC paper games.

[ceejayoz]

Facebook's worth is unknown.