[timmaah]

I was thinking the same thing. GAP put out a crappy new logo on purpose (They aren't using it anywhere) knowing it would create buzz. Roll that buzz into a crowdsource contest. And in the end stick with your orig logo.

[sosuke]

http://www.gap.com/ is using it.

[ryanwanger]

Hadn't been to that site in a while...or ever? My first thought? This is how I expect Target's website to look.

[jrwoodruff]

Yea, that response was a little to happy. Feels planned to me. Bad gradients and Helvetica are almost guaranteed to piss off designers.