[alanh]

Perhaps 2% of the logos there could be taken at all seriously. The one which makes the A in GAP look like a pair of jeans is at least clever. But wow is there a lot of garbage there. Thanks for sharing the link!

[jbenz]

There have been a ton of other designs submitted to ISO50. Some aren't too bad: http://blog.iso50.com/2010/10/06/gap-redesign-contest/

[hugh3]

There are some good ones there. Personally I like number 42.

It seems to me that a place called "Gap" should have a gap somewhere in its logo.

[alanh]

I'd actually disagree. It's just a brand - your mind should associate the name and logo with connotations and feelings regarding their clothes and their shopping experience (and probably sex, it's a youthful clothing store). You shouldn't be thinking about what the word "gap" literally means - it's orthogonal to the meaning of the brand.

[flamingbuffalo]

only moderately related, but the best thing Gap ever did was when they bought ads at a bunch of baseball stadiums on the outfield walls, so when ever someone hit a double to the gap thats what you'd see.