[cgomez]

I should have provided some context since this isn't exactly the usual HN subject matter.

Earlier this week, Gap Clothing changed their logo from the old iconic blue box logo to the new one which is essentially another Helvetica wordmark and a box placed in the corner. Mike's post (the main link), which is employing quite a bit of insincerity, assumes you knew about this before hand.

Brand New, a great brand identity blog, has more and a lively discussion about it - http://www.underconsideration.com/brandnew/archives/dont_min...