[godelski]

For renting cars there is a big advantage. You may notice that different drop offs have different fees associated. This is because people tend to collect around certain areas. This creates the need for company drivers to redistribute the cars. Being able to do that dynamically and automatically has a huge advantage. It also allows you to make the rental locations more sparse and efficiently packed.

So yes, it does lessen the cost of renting cars. But it doesn't make it anywhere near too cheap to meter.