[someone_here]

I don't think you quite understand the sarcasm in the article (or perhaps I misread it...?)

[notyourwork]

I did not understand either, I feel I am missing some context to this post that the writer should have included.

[someone_here]

I think he was basically saying that good design comes from hard work and a deep understanding of a large number of variables, while the Gap is just getting a million monkeys banging on typewriters and picking the best design.

[olalonde]

Seems like GAP announced an unpaid logo contest.

[flatline]

I think it was pretty clear that he was being sarcastic, but only up to a point. I am still left wondering if he actually has a logo to show or if he is offering his services in a professional capacity, or not.

[jacobolus]

Neither. It’s just rhetorical.

[rhizome]

The context is that a $14B company is trolling for a free logo.

I have to wonder if there is going to be some Chambers Brothers-esque drama regarding these initiatives in the future.