I don't think it's any specific event. Many of us are forced to use Jira for everything at work and it has grown from a simple bug tracker to a confusing one-place-for-everything mess.
My favourite part of interning at Google was learning that tickets for Sev0 globe-spanning outages and "the bathroom tiles are too shiny and let you see into other stalls" lived in the same issue tracker. When all you have is a hammer…