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by DerekQ
2881 days ago
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There's a classic marketing book written a few decades ago called Positioning that is about just this topic. https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00... It's a short read and well worth the time. I wish I'd read it before I'd built one of my products. If I had I wouldn't have wasted the development time. The core message is that you shouldn't compete against an established market leader head on. It outlines a number of different approaches you can take. |
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