[al_ramich]

yes, perhaps. Much of that belief is based on the track record. Which in Apple's case is impressive but most of their products are derived from a similar concept which will run its course and will fundamentally change due to tech and user habits. You can easily imagine in the near future (which is also supported by many studies) most information being channeled through virtual assistants with visuals being handled through augmented reality so no need for screens, phones, watches, TVs... I imagine Apple is already investing heavily in all of these but all talk in on the latest release of an iPhone.