[blanderman]

Sorry I wasn't clear, I meant that keyboards are a commodity. They're mass produced low margin items and there's little differentiation for the most part. There's rarely a compelling event that causes someone to replace their existing keyboard. The industry always wants more profits and better margins so creating the perception of mechanical being better and therefore more expensive allows them to extract more money from an already mature market through the illusion of superiority. I do find the whole thing annoying but I suppose it's good for the economy, so more power to anyone that cares for them.