[smsm42]

I think the parent meant that they are very vigilant about not giving access to this data to anybody who is not affiliated with Google. Which makes a lot of sense for both business and privacy reasons - you don't want to let others access your valuable assets, and the backlash for leaking out the data usually is much larger than for just having it. Nobody cared about Equifax knowing everything about everyone until it was hacked.

[philipov]

Despite the 15 minutes of outrage-entertainment it provided, it seems no one really cared about Equifax getting hacked either.

[extralego]

Or, more likely, they were simply helpless and realized so from their experience with these sorts of companies.