[threeseed]

There is a reason for Apple's position though. Many/most of these MacBook Pros are being used in professional work environments which expect your laptop to be silent.

I've been in quite a few meetings with the fans going to 100% and it's incredibly disruptive. So whilst you have options to increase the fan speed the defaults are understandably kept quite conservative.

[apocalyptic0n3]

This is a fair point. At the same time, though, they have very few exits for hot air and could improve passive cooling by making the MBP slightly thicker (gasp!) and adding larger heat sinks.

Alternatively, they could add first-party support for fan-profile configuration. The needs of a dev or designer or video editor do not match the needs of an accountant or an executive. The ability to easily switch between profiles to match task would be extremely useful, I think.

[HeadsUpHigh]

A bigger chassis with a bigger/twin heatpipe and bigger holes to vent the heat from are completely silent ways to increase cooling performance. In fact they could even be utilized to make the fans even more silent depending on the workload.

[freehunter]

Fair point. I've been in a conference room where I had a video going on my 2013 MBP with headphones in and the guy next to me asked me to stop whatever was running my fans so hard. Those things can get loud.