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by redgetan 2873 days ago
I've actually very interested in finding a solution to this problem as well. I think the issue is that regular users who are more likely to give honest reviews currently don't have an incentive to write one as there's nothing to gain, but potentially something to lose. If everyone is rewarded instead of just the ones who give positive reviews (i.e ones who receive free stuff, getting paid for etc,), then the ratio of fake/legit reviews might balance out. And we just need a better UI to show the most relevant + recent reviews for each star rating. For example, in https://www.amazon.com/dp/B07DNTWTKH#customerReviews someone mentioned "All the reviews are non verified!! 5 starts with 100+ reviews...... something is fishy!!". It also shows that 54 people found it helpful. So think that's a neat feature.

I think blockchain might be a good use case for this. Cencorship resistant, decentralized review, not controlled by a single company, and anyone can contribute, and see the reviews (i.e via browser extension). And everyone is rewarded by currency when they provide a review. Just not sure how to prevent spam, and deal with people gaming the system. Perhaps a staking system could be introduced wherein a user would lose their stake if the review proved to be inauthentic (proving it comes with its own problems). Anyway, these are just some of things I've been pondering about before.

1 comments

Not sure about blockchain but contacting the odd person who has the buying pattern of a regular customer and asking them what they think might work.