[JumpCrisscross]

> Why do you need PR when the parties responsible for all this wrapping are corporations?

Consider this from the perspective of the person in charge of packaging. They propose a change requiring costly re-tooling. It also changes the product's appearance and user's experience.

What is the benefit to this cost and this risk? Could the decrease in packaging give advantage to a competitor? If you deploy the marketing dollars to promote this trend, could a competitor piggyback on that by making the switch but not incurring the associated marketing costs? If they can't answer these questions--which itself costs time and money--the proposal is D.O.A.

> the way to make corporations change their behaviour, is to just make a law about it

How do you think one builds a coalition for getting a law passed?