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by chrisseaton
2882 days ago
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> When big corporations are doing something you don’t like, you don’t use PR to fix it. > No, the way to make corporations change their behaviour, is to just make a law about it. But for example society in the UK and US (not sure where else) has basically just decided that plastic straws are not acceptable, and major corporations have made huge changes in a matter of months to remove them. That's much faster than implementing a law. |
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The EU announced[1] they were looking at banning single use plastics. It was after that announcement that lots of companies annoucned they were making changes. By getting ahead of the law they can brand it as doing something they didn't need to do. (Much like how UK phone companies announced they were "abolishing roaming charges" because they did it a few months before it was an enforced law.
They get to advertise their 'green' credentials while not moving themselves to an uncompetitive position in the long term.
[1] https://www.ft.com/content/e1168020-627a-11e8-90c2-9563a0613...