[scarejunba]

There is sufficient differentiation in advertising strategies that this can be generally true but also be misleading. You want people who you're targeting to switch from non-spending to spending. So if you've got a new brand of diapers, you're less likely to be targeting Mr. Rich Dude than you are pregnant mum with only minor income category stuff.

That's fairly different from where only people with disposable income get to see things because only they are able to pay for them. If a lower-middle-class recent mother can view a maths video after viewing an ad for a specific brand of diapers (that sets out to get her to switch from a different brand), that's a better outcome than if she can't because she's not a middle- or upper-middle-class person.

I suspect the difference is actually fairly high in practice. Judging by some ad campaigns that are facilitated through our middle-ware, it's not all Maseratis and fancy wines. Quite a bit is for the bottom 80%.