| In the book “The Elephant in the Brain”, the author makes the argument that our consciousness is entirely the PR department of the brain, making explanations for the “company” but not truly knowing what’s really going on. That is, all our thoughts are post-event justifications to make us feel good. There’s this famous experiment where they show two different things to each eye of a brain divided patient. The patient would then follow instructions from 1 eye, but provide a justification based on what the other eye saw. Like a PR rep having to do the job but with email and communication being down. The PR rep has to interpret things in a way that is in harmony to the external environment. Making the self seem self-less or hardworking or moral, etc... Where it gets interesting is that the resulting PR effects affect the environment which then trigger new behaviors resulting in new PR spin. The PR rep has a degree of control over the system yet at the core of it, the PR rep is installed by language/culture/society and is somewhat of an outsider. Like an overly idealistic justice warrior sent to whitewash some corrupt company and being frustrated by the job. |
Which means we literally can never explain the "why" behind any decision we make, because we never know it -- yet that is our true "self", our free will if you choose to interpret it that way.
It's why we can have every rational reason to not eat the cookie, and zero rational reason to eat it (we're not hungry and we rationally know it's in our best interest to lose weight)... and then we eat it anyways. We can't give any rational explanation for why we ate it... it just comes down to, in the end, I wanted to due to emotional factors I can only hypothesize in hindsight.
It's a pretty powerful thesis.