[beaconstudios]

marketing doesn't make the product itself more addictive. Alcohol is physically addictive, but so is the dopamine hit you get from many social networking features. The point I was trying to make is that AFAIK no-one's trying to make alcohol the product more addictive, where there are many very intelligent people working to make Facebook the product more addictive.

[apatters]

Alcopops are a recent example of the alcohol industry finding a way to make their product more addictive (by adding sugar, another addictive substance).

[ascorbic]

That's not about making it more addictive. It's about expanding the market by making it appealing to people who don't like the taste of alcohol.