[dane-pgp]

I'm not suggesting that governments should decide what is and isn't misleading, or that they should restrict campaigns to only "approved" messages. Preventing foreign companies (and governments) from influencing British elections might be worth considering, though:

http://uk.businessinsider.com/theresa-may-russia-putin-fake-...

Ultimately it is the job of the British people to decide which claims (in political advertising bought transparently by British people) are misleading. To do this, I think it would be helpful if political campaigns had to also publish in a centralised register, up front, all the political messages they paid for.

There may even be a case for preventing political campaigns from targeting people based on individual psychological profiles, as opposed to geographically focused campaigns, or based on the demographics of a specific newspaper or television channel.