[scarface74]

I don’t see how they can grow thier way to profitability with negative marginal costs. You grow your way to profitability if you have high fixed cost and low marginal costs. But, they have to pay such exorbitant licensing fees that thier marginal cost is high. The family plans are making the situation worse.

Once Apple introduced the family plans, Spotify was toast.

And finally, there is another level of complexity when you have to go to their website to pay instead of just using an in app purpose. They were one of the top grossing apps when they had in app purchases - even when they charged more to offset Apple’s 30% cut.