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by optimusclimb
2879 days ago
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Hipchat took standard IRC, and added some interface fluff, youtube links, and emojis. They achieved great market footprint. Then Slack starts up later - makes literally the same exact product, and manages to surpass, and eventually subsume Hipchat. Crazy. |
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I hear a lot of people on HN say it was "Just IRC" and I'm always surprised by that. If IRC was so compelling then why didn't it take off? Why did Slack have a meteoric rise? It can't be for no good reason.
I think the answer is that the interface fluff they added is actually extremely important and valuable. They made it dead simple, and fun to use for EVERYONE. My limited experience with IRC was honestly not great (please don't kill me, I'm sorry). Where is the mobile app? How do I get notified when I'm not online? What is EFNet/Freenode/etc? I use a slash command and paste my password in plain text to login? I can't just paste an image?
Social apps are extremely difficult to get right. People seem to discount "silly" things like Emoji reactions. Honestly it DOES sound silly to say this, but it really is a great way to express and communicate. This is especially true for our large and diverse team. It also cuts down a TON of message spam ("Congrats!", "Yay!" etc)