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by endorphone 2890 days ago
Businesses "reverse mortgage" their real estate all the time, including extraordinarily profitable businesses. I also don't see what some links from 2012 have to do with "like 2 years ago", though we all know that AMD went through some down times -- the CPU side did, though the GPU side never did and kept paying the bills.

A segment of their business was promising, and they could see a hugely emergent demand growing. Instead of getting in on the projects that matter, they just ignored it turning it into an entirely nvidia market. Yes, that is irrational and self-defeating. If they were so self-sabotaging in the GPU market they should have sold that business (and it makes one wonder why they ever bought it in the first place).

Of course CUDA is a moat. AMD sat doing nothing allowing it to get dug further and deeper, becoming completely synonymous with deep learning. A small scale, inexpensive software project to keep official, supported branches of major projects wholly functional on AMD hardware (e.g. Tensorflow) would have done great things. Instead they made some completely irrational solutions that tried to move the market somewhere completely different.

This has nothing to do with how they bet on "Zen". It isn't either or.

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AMD started off with massive layoffs in 2012, and continues through 2015.

https://venturebeat.com/2014/10/16/amd-misses-earnings-targe...

https://venturebeat.com/2015/10/01/amd-to-lay-off-500-people...

2016 AMD began to stabilize, as they focused on Zen. They still were losing tons of money per quarter, but they refocused their efforts. And 2017 they finally delivered. AMD didn't actually turn a profit until late 2017.

https://www.fool.com/investing/2018/02/05/amd-turns-its-firs...

Between 2011 and mid-2017, AMD was losing money every quarter. There's a reason why the stock was below $2/share for a long time.