[Tloewald]

You should look into the career of B.J. Fogg.

https://www.bjfogg.com/

He literally teaches his students how to make psychologically addictive products and is proud of it (and rich). His disciples are the priests of "engagement".

[giantsloth]

Reading his website makes him seem less like a master of anything serious and more a master at self aggrandizing douche baggery.

B=MAP reads much like any self helpy gimmick, something so obvious and so useless you somehow feel smart for having had your obvious thoughts on a topic reworded and handed back to you in corny new configuration you can share with your vapid fake friend group.

[SmellyGeekBoy]

> Reading his website makes him seem less like a master of anything serious and more a master at self aggrandizing douche baggery.

Sounds like 90% of the "business" books I've read