[TheBobinator]

First, thanks for the link. I didn't know they implimented SNI after TLS 1.0. I had always thought TLS would initiate a connection to the server infrastructure first, then establish another tunnel in a tunnel for sites that are hosted off of the same IP. It seemed like a more sane explination to what I saw in wireshark and firewall logs. That also explains why older firewall firmware had issues with getting sites out of TLS connections but newer firmware doesn't. Looks like I have more studying to do.

I'll agree with you that there are substantial ancillary benefits to added browser security well beyond the scope of this discussion and to continuously hardening any infrastructure in general. From a business perspective, those are always worthwhile investments in of themselves simply from the standpoint good security means you have a discplined, well-thought-out system in place. But, you cannot discount the fact that Traditional Television is a direct competitor to Google and the internet in general and that is not a primary motivating factor in their decision to enforce encryption. Large companies simply do not mess with their core products for the good of the public, doing so shows the company is not loyal to employee or stockholder interests both of which shouldn't be disregarded for a variety of reasons. I'll agree companies can decide not to take things too far, but they won't disregard their own interests either. Assuming as such is a naieve belief.