[obrajesse]

Given how much 'Titan' sounds like 'Feitian', I'm a little bit surprised their upstream hardware vendor would be ok with them using the brand.

[antsar]

They're probably OK with it because of the profit they stand to make from the increased visibility/marketing. To Americans, I'd guess "Feitian" sounds like "some foreign thing I've never heard of" whereas "Google Titan" feels warm and fuzzy.