[evankanderson]

Serverless means that you as a developer don't have to manage servers. There's still real computers behind the "serverless".

Knative calls the role of the person providing the servers are "operator". Kubernetes is great for operators because it has a lot of common low-level primitives, and lots of choice if you want to pay someone else to be your operator.

Knative aims to give a similar great experience to developers if you can convince your operator to install it on top of the kubernetes they already have. In particular, if an operator charges you for container runtime minutes on knative, you're getting close to the pay-per use model of lambda or app engine. Also, as you noted, developers should have fewer concepts they need to grok in order to deploy a knative app compared with kubernetes.