[cube2222]

Keep in mind, a huge company is also just a collection of people.

As far as I understood, this project is from the developers working on the gdpr-originating user export functionality. Maybe they've just been passionate about it and had a vision for a more user friendly solution and managed to push it through somehow.

[zimbatm]

It's probably both. They managed to push it through because it aligns with the higher-level company goals as well.