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by philipodonnell 2887 days ago
Revenue up 26% YOY (good but expected). Big one for me is advertising segment revenue as % of total segment revenue, down to 86.3% from 87.4%, which is good, they have got to diversify away from ads eventually.

Disappointing to see the "other bets" still at a paltry $145M and losses are growing faster. Also no mentioned whatsoever of cloud performance. Employee count up 15% but < NI growth. (does anyone know if this includes temporary staffing for things like streetview drivers?)

Wow, that was a big fine though.

6 comments

As a user of GCP, they are moving with new useful products every few weeks. And it's a lot clearer as an offering than the top competitor. Perhaps fewer settings, but much easier to get your head around it. A lot of developers use it as a go-to, let's see how companies react over the next years.

And Google Cloud Next '18 from tomorrow, so surely few announcements to come.

Curious to why you say "top competitor" instead of AWS. Pretty much everybody knows who you're talking about.

(disclaimer: I worked at AWS from 2008 to 2014).

> Pretty much everybody knows who you're talking about.

Then saying "the top competitor" is useful to the small number of people who don't.

Are you an individual user or corporate? Their reputation for large enterprises has been not enough handholding to accompany the complexity. (Relative to IBM/AWS/Oracle) I’m curious about your experience.
Both, but small company. But I agree with you, although thry are slowly attracting very large accounts — thanks to discounts surely, but at least they get some names, which will get some names as ROI. Well worth the huge discounts, if it all pans out.
I assume over the long haul they will be the low cost producer. They need to learn to sell and support in a higher touch manner to bring in the large corporates.
This is why Azure is outpacing AWS/GCE.
Microsoft's Enterprise sales force is second to none and they are clearly the number 2 in the cloud space. However, shifting office365 (a SAAS offering) to be reported as cloud revenue is disingenuous.
How recently have you heard as I read somewhere recently (cannot find yet currently but looking) that Diane Greene massively increased their sales and support staff once she joined as head of cloud?
I’ve heard horror stories as recently as two weeks ago.
As a large corporate user I had a fairly poor experience using google cloud.
What issues did you face? Lack of support? Onboarding issues?
Mostly lack of support, unwilling and unable to add capacity in the way AWS is capable of, and other clear technical issues with their services.
Ok ya google was notorious for not providing proactive support especially enterprise customers demand a direct phone line to support team. Regarding capacity why would you consider google when you were in AWS? Was it due to pricing considerations?
While "other bets" are not showing much income, Waymo looks like it will be a big win.
As an Alphabet shareholder I'm quite happy with revenue heavily focused on advertising, since that is where I see the biggest growth opportunity. In fact I would like Alphabet to spin off their Waymo self-driving car company so I can sell my share in it. If other shareholders want to diversify they can just sell their Alphabet shares and buy a range of other stocks.
The main story here is the decrease in EBIT margin (i.e., operating margin) and the development of the monetization metrics.
Why would they want to move away from ads? Advertising is one of the more recession proof industries, when everyone else is suffering, it just keeps right on going.
Yeah, I think the ad spending as % of revenue is a serious problem. When the economy goes into the next recession I can see google getting crushed as companies cut their ad spend.
I dunno. I think ad spend overall will be crushed in the next recession but expect google to actually grow share. The power of retargeting plus intention based advertising means you can actually know "which half of your advertising is working".