[SamUK96]

obligatory HN comment about selling shovels in a gold rush

No but this is such a pattern in human history. Don't fight war, sell the weapons. Don't mine bitcoin, sell the cards. Don't start a startup, start a meta-startup (startup about startups). Easy $$$! Basically be the parasitic side-liner supplying to the often-fruitless follies of mankind.

[rainbowmverse]

It's not too bad as long as you're making something genuinely good. I'm not likely to ever make it big as a musician, but that doesn't mean Ableton or the company behind Reaper are being shady by selling me software.

[SamUK96]

Of course, I was talking about being suppliers to rushes/"fads", i.e. the industries/sectors that appear out of nowhere for fordubious reasons and with ill-thought, i.e. wars, cali gold rush, 2002 internet companies, bitcoin, MOOCs, Javascript frameworks. All these are bandwagons that arose and quickly develop/devoloped to have many suppliers that exploit the confusion and hysteria.

Take a look at GPU company stock prices over the past 2-3 years for me will ye' ;)

[egfx]

So basically be Gary V.