[ddoran]

"However, many consumers believe that the Organic label means ... This is not true."

He is correctly stating that consumers erroneously believe the label means. But the sentence is brilliantly constructed that the final words left me with the sense that it is a statement about organic food, not consumer's misunderstanding of the label:

"... the food has superior nutrition and is safer, especially in regard to pesticide residues. This is not true."

[jbob2000]

If the label is wrong, how do you know something is actually organic? His point is that it's just a label you can practically slap on anything.

[smilliken]

There are certification processes. My family farm did periodic inspections, interviews, and lab tests on soil samples.