[talmand]

Interesting things people are saying in that forum thread.

Claims that deleting the related file causes the game to no longer launch. Why is that necessary for marketing tracking or were they just too lazy to skip over that particular file not found error?

That the SteamID can be transmitted. Seems like identifiable information to me despite the claims otherwise.

There is a way to opt out of the tracking. Going to the opt out page I see a request for your gamer ID for the game in question. Which goes back to that being identifiable information. It also states a game could have opt out options in place so I'm wondering why those seem to not be available in the game?

At this point I say I'm surprised that their actually is surprise from developers at this backlash. This sort of things gets attempted every few years that comes to the same result.