Clearly some people care about the issue and many say they care about it. But in terms of overall importance the tax bill for example got vastly more support. So, I suspect actual support is rather low.
In other words people might vote yes, yet at the same time prefer it not come up for a vote.
I'm not sure I get where you are going. It might be a divisive issue but saying that simply because it comes up and you think something else is more important doesn't mean it is being used just to be divisive.
So the amount of money spent means people don't really care or it's an illegitimate topic or something?
I'm suspicious of some topics and the support they get myself, but your approach here seems much too fast to dismiss a topic that maybe you don't like. It's way too easy to just say something is not organic or illegitimate when the issue is unpleasant rather than really deal with it. I don't know if anyone has a good way of getting their finger on legitimate, or topics that are more "important" than others in a democracy.
In other words people might vote yes, yet at the same time prefer it not come up for a vote.