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by reefoctopus 2896 days ago
> He says stories like this work because they fit into existing right-wing conspiracy theories.

>"The people wanted to hear this," he says. "So all it took was to write that story. Everything about it was fictional: the town, the people, the sheriff, the FBI guy. And then ... our social media guys kind of go out and do a little dropping it throughout Trump groups and Trump forums and boy it spread like wildfire."

>Coler says his writers have tried to write fake news for liberals — but they just never take the bait.

https://www.npr.org/sections/alltechconsidered/2016/11/23/50...