[BLKNSLVR]

Unfortunately I think you're right. But:

  John Roper is general manager of the Phoenix Theatre in Fort Nelson, which is home to about 4,000 people.

The 4,000 residents may not have other options, and small towns don't tend to like 'the big guys' stepping on the locals. It's really only a fringe of the fringe that may care enough to change their opinions (not even necessarily their behaviours), but that's still better than just rolling / bending over with no resistance at all.

In other words: Blah blah unrealistic idealistic blah blah. But it makes me feel better.

[bena]

He's in an uncommon situation as he's a couple of hours away from anything. And still, "fans... have been taking an eight-hour round trip to Fort St. John".

I mean, Disney does have the power in this regard. They're the ones with the product. Theaters are just technically middle-men in this regard.