No one has absolute control, but it can certainly be nudged in certain directions if the will is there and the population is relatively unified, something I don't foresee happening in the West for a very long time.
Had never heard of that before, but after reading I'd say it's exactly that.
Getting the bumble bees back to a state of working in the same direction so we can be competitive with countries who've already achieved that is the tricky part.