[alrex021]

In our own experience, we pleaded the fact that those dollar figures are just beyond workable if you consider the fact that we come from a developing country and we're faced with ~20x jump. I.e. it heavily messes with the unit economics. The Google representative actually laughed in our face (via Hangout).

[google_censors]

If your country has any kind of antitrust or competition regulator then please file a complaint against Google.

[dmortin]

The thing is Google Maps is not a monopoly. There are plenty of other map providers, so a price increase is not anti competitive, because you can switch to other providers.

[google_censors]

There's not a single usable competitor to street view considering the coverage and quality. They got that imagery using money from non-maps revenue, while keeping Maps pricing artificially low for years, with the the practical effect of making sure that no one else could compete with them. So you can't switch street view providers if it's integrated into your product, and now you get to suck up an insane price increase. Which makes it in violation of the Sherman Antitrust Act here in the United States and I'm sure the EU has even stricter rules on monopolies.

[bflesch]

If you get into trouble with your unit economics given such a raise, then you really need to think about your business model. How much value is your business really creating ON TOP of the maps?

I don't want to be snarky, but I think many businesses don't think enough about this issue of value creation.

[alrex021]

A 20x jump on the monthly charge, especially in lower margin business, will hurt whichever way you look at it, IMHO.

[bflesch]

That's exactly what I was suggesting: If you are stuck in a low margin business and see that a provider such as google is screwing up your margins, you should really try to work on another idea which has higher margins.

Working on a low margin business is a choice! You can always ditch it and try to find something with higher margins (= higher value created for users).

[Symbiote]

Did you miss where they wrote "a developing country"? There are places where a software developer's good salary is $10,000 a year.

Google doesn't need to provide a service in that country, but it's understandable that a 20× increase is going to hit harder than in a wealthy country.

[bflesch]

No I did not miss it. Also I'm based in a neighboring country to Poland. The salary you mentioned won't get you a software developer anywhere in the EU.

I am only pointing out that entrepreneurs need to rethink their business models if they are hit by this price increase, as this is a very strong indication they are not working on a healthy, high-margin business.

[IkmoIkmo]

A 20-30x increase in costs being a problem for your business isn't indicative of being in an unhealthy low-margin business per se, quite the opposite. If you were operating in a 95% profit margin industry, which is an insanely generous hypothetical, increasing the 5% cost component by 20-30x would destroy you overnight.

This is what happened to OP, and they were able to switch to haf a dozen competitors at a fraction of the price with almost equivalent service offerings for their use-case. The notion they have a fundamentally unworkable business model doesn't apply here.

[MattBlissett]

I very occasionally work with developers from places like Benin and Zimbabwe, so I'm giving the benefit of the doubt here.

[ericd]

If you're a consumer business with low margins but very high scale, this is a killer. Before, you could be providing value to a lot of people at a low price point (or free/ad supported). This makes ad-supported much, much harder.

[foobarbazetc]

Name one business that can absorb a 20x increase in a component cost.

[jhall1468]

Name one billion dollar business that is a success today when 80% of its product is an API call to an externally owned service?

I get the frustration and pain with this, but let's be honest, if your business was totally reliant on Google Maps it probably wasn't a great business to begin with. Way too many eggs in a basket you don't own.

[salvar]

I a billion dollar business the only definition of a successful one?

[jhall1468]

Never said it was. My point was extremely successful businesses don't build their business on an external product.

[geggam]

AWS is an API

[jhall1468]

No, AWS is infrastructure as a service. We're talking about companies that utilized Google Maps as effectively their primary product.

[gorbachev]

Google.

[_emacsomancer_]

Apple.

[JaggedNZ]

I know 1st world companies with millions of dollars in revenue who quickly switched away from Google Maps, at some expense, to alternate map providers after Google hiked up its prices for Premium customers a few years ago.

There where so many "why should we pay/develop X, Google does it for free" conversations at one of my previous employers who competes in the mapping space with Google.