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by lumberjack 2899 days ago
Privacy is one but not the only problem with centralised web search. The other big problem is manipulation of search results. Of course it already happens for ads and filesharing and that is bad. But worst is when they do it for political reasons. Bing cannot tell who you are, but they can still promote their own agenda by tweaking the ranking of search results. Blog against MS? Send it to the 10th page or hide it entirely. Of course I use here a very innocuous example. You can imagine the power of tweaking search results. You can change the perception of reality, essentially.