[edsiper2]

in my experience I would consider the following:

- Understand what are your takeaways for the audience. Remember it's about the content, keep in mind main areas/topics to cover.

- who's your audience ?, there are a few conferences where going very technical (low level) matters, most of them want to focus on how X works, how to solve Y, etc.

- "Start with why". Yeah, it should sound familiar, check this 5 minutes video: https://www.youtube.com/watch?v=IPYeCltXpxw .

- Note that likely in the first 3-5 minutes the audience will have a > 90% focus on what are you talking about, make sure to take advantage of that time with a good "why" (see above) for engagement.

- Share your presentation slides with a colleague and wait for "honest" feedback.