[j79]

Funny, as a buyer, I'm finding the same to be true of Amazon. There was a time where I would just trust Amazon to have the lowest prices and to have legitimate reviews. That time is long gone.

Anything higher than 4 stars is now taken with a grain of salt. I'm running every listing through fakespot.com and even then, I still have to research the reviews to verify the items are actually any good. I'm certain that I've decided against purchasing an item because the reviews looked too good. It just screams "FAKE!"

But the biggest issue (and headache/hassle) I have with Amazon reviews is the mixed reviews they lump together for different items. This just recently bit me in the ass when I totally missed that an item I purchased had a bunch of 1 star reviews, but was lumped together with a much more popular item boosting the item(s) to a 4 star review. That was a month ago, and I've refused to purchase from Amazon because the headache just isn't worth it. Amazon's customer service is great - but I'm tired of having to deal with them...

Factor in actual co-mingling of items (I've been the victim of this as well) and now I can't even trust that the item I ordered from Amazon is even real. As a seller, I hope you understand that as a buyer, I no longer have faith in the item you are selling actually being sold by you. At least with eBay, where there is no fulfillment, I'm working directly with the company.